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Journal of Sustainable Marketing
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Affiliated with Shidler College of Business, University of Hawaiʻi, USA.
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Recent Articles
- Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany
- The effect of stereotypical music on the customer selection of wine in an online environment
- Boosting brand citizenship behavior through internal green marketing: The role of brand trust and willingness to be environmentally friendly.
- Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?
