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Explore our Journals
- Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?
- Measuring digital transformation impact in Jordan: A proposed framework.
- Boosting brand citizenship behavior through internal green marketing: The role of brand trust and willingness to be environmentally friendly.
- The influence of spatial infrastructure on resort hotel crime : A case study in Crete
- The nexus between corporate philanthropy and customer citizenship behavior: The role of corporate reputation and customer socialization.
- Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect.